Erin McKeown- didn't want to do something online that felt artificial (ie t-shirt contest), but selling passwords to live or archived concerts in unusual places like in the water (check out the cover of Modest Mouse's Float On on YouTube)
Yancey Strickler, Kickstarter- funding for musicians and other projects, "this morning we crossed one million dollars in pledges" Allison Weiss of Athens GA, very cute and got her funding almost right away.
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