Monday, October 5, 2009
Shattering the Crystal Ball: Peering Beyond the Digital Revolution Part II
Tim Quirk: 1999 mp3 overtook sex as #1 search term, yet many major labels took until 2008 to sell mp3s
major labels went in with lots of DRM, wanted to sell singles for $3.99.
Steven Marks, RIAA: "unfortunately we were in a position of reacting to something that was very disruptive to the market"
Tim: I got tired of that in 2002
Steven: It was very 20th century
Tim: There was a demand for ala carte, mp3s. Biggest problem we have now is an ineffective licensing structure
Roberta: I'm also an anthropologist of social change. "it is a series of small steps, sometimes big steps, you might make a step in the wrong direction because things are changing all the time."