more on Super Social

Let me say, so far this Summit has had an amazing balance of presenters and not only audience questions, but genuine audience dialog contributing to the knowledge we're sharing.

Ariel: the mundane to artists might be really interesting to fans "The more I share about my cat the more fans I get."

Ariel's funnel: start with free mp3 or video IN EXCHANGE for email address...99 cent singles> albums> merch> special event> private show> personalized song, with the price going up accordingly. With newsletters and social media as the glue holding it together.

Ariel Hyatt...differences between typical musicians and expert marketers in using online marketing. #1 your homepage (not MySpace, Facebook etc, YOURS #2 the "Notorious Nine" iLike (video/audio for facebook pages), Ping (consolidates posting to social media sites), Myspace, Reverbnation (widgets and email lists), flickr, facebook, wordpress, twitter, youtube. Charlie McEnerney (well rounded radio chimes in, produce your own professional content, make sure it's not all fan cell phone videos.

The audience says how they got video, everything from $3000 productions to convincing his employer it was promotional for them too, and getting paid.

Ariel plugs the Flip HD video camcorder and/or making slide shows (I suggest animoto, there are others).

Charlie talks about a band moving to Boston and using Twitter successfully as their "mailing list". Feeling of getting a band inviting you to an exclusive event on Facebook.

Ariel talks about fan clubs, especially Prince...exclusive access, special offers, ways to ask for more money from your dedicated fans.

more from reverbnation...

old model: get signed or get lost: : new model: fan relationships create a value pipeline